Relvara vs Follow Up Boss (2026)
Last updated: August 2026
Disclosure: this comparison is published by Relvara and is vendor-authored. It uses each vendor's public materials and does not claim independent hands-on testing.
Relvara and Follow Up Boss solve related but different problems. Follow Up Boss is the more mature team CRM choice, supported by an ecosystem of roughly 210 public integration pages. Relvara is an all-in-one, voice-first real estate platform that coordinates CRM with reception, marketing, transactions, research, administration, and IDX.
The practical question is whether the CRM should remain the hub of a broader, assembled technology stack or whether more of the stack should be combined behind one AI Manager.
The short answer
Choose Follow Up Boss when team adoption maturity and connection to a wide variety of other systems are the priorities. Its approximately 210 integration pages demonstrate a broad, established partner surface. For a team with proven lead sources, specialized tools, and operating procedures already built around its CRM, that ecosystem can be more valuable than consolidation.
Choose Relvara when the agent wants one voice + SMS Manager to coordinate more of the business. Relvara's Agent Plan is $99 every 4 weeks. Team pricing is graduated: seats 1–3 are $79 per seat per month, seats 4–10 are $69, seats 11–25 are $59, and seats 26+ are $49. The three-seat minimum is $237/month.
Relvara vs Follow Up Boss: feature comparison
| Dimension | Relvara | Follow Up Boss | Practical read |
|---|---|---|---|
| Core product | AI-native platform spanning CRM, marketing, transactions, reception, research, admin, and IDX | Established real estate CRM with a broad integration ecosystem | Relvara for consolidation; Follow Up Boss for a CRM-centered stack |
| Primary operating model | Call or text an AI Manager, or use the dashboard | Exact current interface details are not published in the supplied evidence | Relvara has the clearer voice-first proposition |
| CRM | Smart CRM with AI lead scoring, pipeline management, and Manager access | CRM is the core product, with mature team adoption | Follow Up Boss for established CRM operations; Relvara for CRM connected to a wider platform |
| Integrations | Published connections include Dotloop, Meta, LinkedIn, Twilio-based voice/SMS carriage, and a live CincyMLS connection | Approximately 210 public integration pages | Follow Up Boss for ecosystem breadth |
| AI | Manager reasoning, contract reading, content generation, lead scoring, and validated voice commitments | Current comparable AI scope is not published in the supplied evidence | Relvara on the specific published AI scope |
| Calling and texting | Dedicated AI phone line plus 24/7 AI Reception, lead qualification, and showing booking | Exact equivalent whole-business voice Manager scope is not published in the supplied evidence | Relvara for a voice-operated model |
| Marketing | Content Engine, compliance checks, Facebook, Instagram, LinkedIn publishing, and Meta Ads management | Comparable built-in marketing suite scope is not published in the supplied evidence | Relvara on published breadth; Follow Up Boss may connect outside tools |
| Transactions | Deadline tracking, checklists, deal health, AI Contract Reader, and Dotloop integration | Comparable built-in transaction scope is not published in the supplied evidence | Relvara on published scope; verify any integration-based alternative |
| IDX and websites | IDX search sites, listing pages, lead capture, neighborhood pages, and CRM sync, subject to MLS connectivity | Comparable built-in website scope is not published in the supplied evidence | Relvara on published scope; verify the external stack used with Follow Up Boss |
| Team maturity | Team and brokerage plans; graduated pricing | Established team adoption maturity is a core strength | Follow Up Boss for operating history |
| Solo price | $99 every 4 weeks | Grow $69/user/month; Calling add-on $39/user/month | Both publish public rates; compare the whole stack, not the entry line |
| Team price | $79/$69/$59/$49 per seat in graduated bands; three-seat minimum $237/month | Pro $499/month including 10 users; Platform $1,000/month including 30 users | Relvara bills per seat; Follow Up Boss bundles seat blocks — compare at your actual headcount |
| MLS position | Nationwide access; CincyMLS connected today; Direct Listing Entry elsewhere; MLS-dependent features require a live board | Current board-by-board coverage is not published in the supplied evidence | Verify market-specific requirements |
“Not published” means the supplied public evidence did not establish a reliable current specification. It does not mean that Follow Up Boss lacks the capability. Prices are the exception: both companies publish theirs, and both are stated above.
Where Follow Up Boss is stronger
Follow Up Boss's strongest advantage is ecosystem maturity. Roughly 210 public integration pages show that it is positioned as the CRM hub in a multi-vendor stack. For teams with separate website, advertising, calling, transaction, and reporting products, that connection breadth reduces pressure to replace everything.
It also has the stronger case for team adoption maturity. CRM changes affect routing, accountability, reporting, oversight, and agent behavior. Relvara offers team and brokerage plans, but the supplied evidence does not establish equivalent deployment history. Follow Up Boss may be safer when its existing system already works.
Where Relvara is stronger
Relvara is designed to make the CRM one department in a larger connected operating system. Its Manager is a dedicated AI phone line that knows the agent's book, calendar, and pipeline. An agent can call or text it to retrieve a contact, prepare follow-up, launch listing content, book a showing, or use any of 47+ registered capabilities.
The platform then extends beyond lead follow-up. Its six AI departments cover Sales, Marketing, Operations, Research, Reception, and Admin. The published feature set includes a compliance-checked Content Engine, social publishing, Meta Ads management, 24/7 AI Reception, transaction coordination with Dotloop, an AI Contract Reader, IDX sites, neighborhood SEO pages, and a CMA engine.
Both companies publish their rates, so the comparison can be made on numbers rather than quotes. One Relvara agent pays $99 every 4 weeks, and teams use graduated pricing rather than one flat per-seat rate: the rate falls as seats move through the published bands. Follow Up Boss publishes Grow at $69 per user per month, with Calling a further $39 per user, then bundles seats — Pro at $499/month for 10 users and Platform at $1,000/month for 30. The honest comparison is at your actual headcount and includes the cost of any connected products each stack requires.
The Relvara MLS limitation
Relvara is sold nationwide, but CincyMLS is the one live connected board today. Outside connected markets, agents can use Direct Listing Entry for their own listings. Live search and other MLS-dependent features work only where a live board connection exists.
Ask both vendors for written confirmation of how the proposed setup works with the team's boards, websites, and data providers.
Frequently asked questions
Is Relvara a CRM like Follow Up Boss?
Relvara includes a smart CRM inside a broader operating platform. Follow Up Boss is the more CRM-centered choice; Relvara connects pipeline work to voice/SMS management, reception, marketing, transactions, research, administration, and IDX.
Which has more integrations?
Follow Up Boss has the stronger documented ecosystem in the supplied evidence, with roughly 210 public integration pages. Relvara publishes several important connections, but the evidence does not establish comparable breadth.
Which is better for established teams?
Follow Up Boss has the stronger case for mature team adoption, particularly where it already anchors a working technology stack. Relvara may fit a team deliberately consolidating tools, but leadership should verify permissions, reporting, onboarding, integrations, and deployment support before switching.
How much does Relvara cost compared with Follow Up Boss?
Relvara costs $99 every 4 weeks for one agent. Team seats are billed in graduated bands beginning at $79 per seat for seats one through three. Follow Up Boss publishes Grow at $69 per user per month, with Calling a further $39 per user; its Pro plan is $499/month including 10 users and Platform is $1,000/month including 30. Because one bills per seat and the other bundles seat blocks, compare at your real headcount and include the connected tools each stack needs to reproduce the same workflow.
Sources checked
Relvara details were checked against its full product facts, pricing, and features. Follow Up Boss capability claims were limited to the public-material findings documented in the supplied landscape review, including the Follow Up Boss site and its public integration-page footprint. Its prices are taken from the published Follow Up Boss pricing page. Prices and availability were assessed in August 2026 and can change; recheck before signing.
Who should pick which?
Pick Follow Up Boss if the team wants a mature CRM at the center of a multi-product stack, values an approximately 210-integration ecosystem, and does not need to replace a working operating model.
Pick Relvara if the goal is to consolidate CRM, reception, marketing, transactions, research, admin, and IDX behind one voice + SMS Manager. Its solo price is $99 every 4 weeks and its team rates are published—but confirm live MLS connectivity and any required external integrations before deciding.