Product Notes: What Shipped This Spring.

We’re a small team building Relvara in Cincinnati, and the product is in early access. At this stage a build log is more useful to you than a press release, so here’s one — five things that shipped this spring, and what each does for your business:

• Reception answering buyer-facing lines after hours
• The Content Engine, from listing photos to approved posts
• Drafted follow-ups that wait for your OK
• Self-serve account deletion with a 30-day window
• Onboarding that recognizes your business instead of interrogating it

Reception Went Live On Buyer-Facing Lines.

Reception now answers your buyer-facing line after hours, in English and Spanish. It picks up, qualifies the caller, books the showing when there’s one to book, and texts you the summary — who called, what they wanted, what’s already on your calendar. You read it over coffee instead of triaging voicemail.

One scene, and it’s illustrative, not a transcript: a buyer calls the number on a yard sign at 9:40 on a Tuesday night. The old outcome is voicemail, and a buyer who hits voicemail can just call the next sign down the street. The new outcome is an answered call and a booked showing. After-hours capture is money this month, because the buyer dialing at night is shopping right now. The mechanics live at /features/reception.

The Content Engine Turns Listing Photos Into Posts.

Send in your listing photos. The Content Engine drafts the posts and the ad copy, runs every draft through a fair-housing check, and hands the set to your phone. You read, edit if you like, and approve. Nothing publishes until you tap.

The fair-housing check is a gate, not a footnote. Drafts describe the property — the kitchen, the lot, the street — never the kind of buyer it’s “meant for.” Your license is your business, and a copy machine should protect it by construction. The payoff is a faster listing launch: marketing live while the listing is new, when attention is worth the most.

Sales Now Drafts Your Lead Follow-Ups.

The Sales department writes the follow-up for you — the text after Saturday’s showing, the nudge to the buyer who went quiet two weeks ago. Then it stops. Every draft sits in your queue and waits for approval. Nothing auto-sends. Not for “hot” leads, not at 2 a.m., not ever.

That’s a design rule, not a gap. Outreach respects opt-in, and the words go out under your name, so you see them first. What you keep is the speed: the draft is ready the moment the lead is warm, even when you’re mid-inspection across town, and reading a good draft takes a fraction of the time writing one does.

Deleting Your Account Is A Button Now.

Self-serve account deletion shipped. It lives in Settings. Tap it and your account enters a 30-day change-of-mind window — come back inside the window and everything is exactly where you left it; let it pass and your data is purged.

Your data is yours, so leaving is a button, not a support ticket. A platform that makes leaving easy has to earn the staying. We’re comfortable with that trade — it keeps the pressure on us, where it belongs.

Onboarding Became A Conversation.

Setup used to mean a form wizard. Now it’s a conversation. Because Relvara is built on CincyMLS — more than 73,000 listings — the platform can recognize your real business while you talk: your closed deals, the neighborhoods you work, the listings that carry your name. You confirm what it found instead of typing your career into text boxes.

Convenience is a side effect. The real reason is the Manager — your own line, running Sales, Marketing, Operations, Research, Reception, and Admin — is only worth calling if it knows your business on day one, not day forty.

We Onboard One Agent A Day, On Purpose.

Early access is Cincinnati only, and we bring on one agent per day. Each new agent gets walked in by a person, and we watch the first week — the first Reception calls, the first approved posts, the first drafted follow-ups — and fix what wobbles before the next agent arrives. A rough edge found with one agent is a fix; the same edge found with a thousand is a reputation problem.

Big is a result. Small is a choice. If you sell in Cincinnati and want a spot in line, pricing is plain: $199 a month solo, $149 a seat for teams, at /pricing.